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Showing posts with the label reverse graffiti

Clean Green Graffiti

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A couple of weeks ago I did a blog post introducing you to a new 'clean' graffiti method - reverse graffiti. The method consists of using a stencil over either a pavement, wall or other 'dirty' surface and pressure washing your company's logo or a message/picture of some sort onto it. The method is widely used by company's all over the world as it is a legal form of graffiti. We were going to experiment with the method but due to the ever changing weather conditions, it hasn't been particularly safe to be doing so! So, here's a little something I created on Photoshop to give you a good idea of how this marketing technique can be used effectively! Morclean specialise in industrial and commercial cleaning equipment including vacs, air vacs, h-type vacs, litter picking vacs, vapour steam, pressure washers, steam cleaners, bin wash trailers, graffiti and gum removal machines, housings and kiosks and many other areas including vehicle valeting bays and ...

Reverse Graffiti - A New 'Clean' Marketing Trend

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Most people have heard the word graffiti but not many will of heard of the new trend in art and marketing which is reverse graffiti. Unlike the traditional graffiti methods which use spray paint and other types of paints, solvents, inks, anything which will leave a mark and be a nuisance to take off (most people need professional cleaning solutions such as  http://www.morclean.com/grafitti-removal-equipment.html ), reverse graffiti uses a ‘cleaning’ method, and as you all know, we’re all about cleaning! Many large corporations have caught onto this trend firstly because there is no law against the cleaning of buildings, and secondly because it’s a pretty cheap way of marketing and brand awareness. You can see below, a dirty pavement or wall has been used, a stencil applied and simply the logo has been ‘washed on’ … maybe the Morclean Pressure washers were used http://www.morclean.com/industrial-high-pressure-washers-index.html ? A pretty cool and imaginative use of di...